Founder Eric Espinoza witnessed masses of poorly dressed people on Hollywood Boulevard and couldn’t help but yell “You’re not in fashion!” Thus, a brand was born. The grungy, alternative clothing is inspired by Los Angeles’ underground music scene and culture. Shortly after UNIF’s release, Elle editors gave Espinoza the coveted “editor’s pick” for L.A. Fashion Week and the brand’s popularity hasn’t waned since.

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