Although True Religion is a relatively new brand, founders Jeff Lubell and Kym Gold quickly became a hit in the Los Angeles denim scene with their unique craftsmanship. The brand’s signature “Super T Stitch” was too thick for standard sewing machines at the time so they had to build their own to handle the hefty stitch. The new design caught the eye of trendsetters and the demand for the denim increased overnight. Did you know their horseshoe logo was based off of the Buddha’s smile? Pretty neat.
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