Brian Smith created UGG because he wanted to share his love for all things sheepskin with the world. After releasing his boots on the beaches of Southern California, people quickly sought out the brand for the relaxed, casual lifestyle they portrayed.  Celebrities caught wind of the new fashion trend and immediately pushed UGG boots into the spotlight. After Oprah listed the boots as one of her favorite things, the UGG brand quickly became a household name that everyone from toddlers to teens had to have.

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